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7Ps of Marketing Mix Concept Map

See how the seven Ps split into product, price, place, promotion, people, process and physical evidence. Then turn your own lecture notes or PDF into a map.

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CogniGuide at a glance

What you get
Interactive mind maps of the main ideas and how they connect. Free: overview maps (detailed maps on your first 3 creations). Plus: detailed maps with supporting concepts.
Exports
Your first PDF or PNG export is free; Plus exports anytime.
Price
Free plan: 5 creations a week, up to 3 a day. Plus: $9.99/month or $99.90/year (USD; local prices at checkout).
Sign-up
A free account is required before you create anything (Google or email). No credit card.
What you can upload
PDF, Word (.docx), PowerPoint (.pptx), plain text or Markdown, and images (PNG, JPG, WebP, GIF), or type a topic. One file per creation on the free plan; several at once on Plus.

How it compares: vs Knowt · vs Quizlet · vs NotebookLM · vs Mapify

Build a 7Ps Map From Your Own Material

Start from a textbook chapter, slides or a topic you type, and get a branched map of the marketing mix in seconds.

Use your own notes

Upload a PDF, Word file, PowerPoint or text file from your marketing course and get a map built from it.

Expand any branch

Click a P such as Price or Promotion to have the AI add sub-branches, examples and definitions.

Quiz yourself

Turn the finished map into a quiz, or make flashcards from the same notes, before your exam.

How to Make a 7Ps Marketing Mix Map

Three steps take you from raw notes to a study-ready map of the seven Ps.

  1. 1

    Add your material

    Upload your lecture slides or chapter, or type 7Ps of marketing mix as the topic.

  2. 2

    AI builds the map

    The generator groups the content under the seven Ps with their sub-elements.

  3. 3

    Study, expand, quiz

    Expand weak branches, edit wording, then export as PNG or PDF or test yourself.

Understanding the 7Ps Marketing Mix Concept Map

The 7Ps of marketing mix is a framework for planning how a business offers value to customers. The original four Ps, product, price, place and promotion, were extended to seven for services with people, process and physical evidence. A concept map groups each P with its decisions and examples, so you can see how the elements connect.

  • Product: what is offered, including features, quality, range and branding
  • Price: how value is priced, discounts, payment terms and positioning
  • Place: where and how customers access the offer, channels and logistics
  • Promotion: communication through advertising, sales, PR and digital media
  • People, process, physical evidence: the extra three Ps that shape service experience

Use the map to revise each P and see where the mix is weak. Build your own version from your course notes with CogniGuide to study faster.

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7Ps Marketing Mix Map: Common Questions

Answers on the framework and on making your own concept map.

What are the 7Ps of marketing mix?

The seven Ps are product, price, place, promotion, people, process and physical evidence. The first four come from the classic 4Ps model, and the last three were added for services where customer experience matters.

When should the 7Ps be used instead of the 4Ps?

The 7Ps suit service businesses, such as hotels or banks, where staff, delivery steps and the physical setting shape what customers experience. Goods-focused firms often use the 4Ps.

Which file types can I upload to build a 7Ps map?

You can upload a PDF, Word (DOCX) or PowerPoint (PPTX) file, a text or Markdown file, or an image. You can also type the topic directly.

Can I turn my 7Ps map into a quiz for free?

Yes. The free plan allows 5 creations a week with no payment needed, and the finished map can be turned into a quiz to test yourself.